HullSonic — the recreational brand within the GLOBAtech family — exhibited at METSTrade Amsterdam from 19–21 November 2024.
For context: GLOBAtech runs two product brands. ENVSonic is the commercial and industrial platform deployed across tugs, OSVs, ferries, shipping, aquaculture, and industrial cooling. HullSonic is the recreational brand — same engineering DNA, same smart-system architecture, but packaged and priced for the leisure marine market: super yachts, sport-fishers, motor yachts, and the upper end of the recreational segment.
METSTrade is the natural floor for HullSonic. The leisure marine equipment world gathers here every November, and what we saw on the floor in 2024 told us the conversation has changed.
Three themes from the stand:
1. Leisure buyers are asking commercial-grade questions. Yacht owners, captains, and yacht-brokerage staff arriving at the stand wanted to understand specifications that, five years ago, would have been considered the territory of fleet engineers. Output power. Frequency response. Cloud monitoring. Self-calibration. The leisure end of the market is converging upward toward industrial-grade expectations — and HullSonic is built for that convergence.
2. The “industrial engineering at recreational price” framing landed. Most ultrasonic antifouling sold at METSTrade is recreational-only architecture: lower output, simpler controllers, less robust hardware. HullSonic is the same hardware DNA we deploy on a 184m commercial barge — just packaged for the leisure use case. That technical pedigree is a real differentiator on a leisure floor, and we saw distributors respond to it directly.
3. EU buyer behaviour has shifted under regulatory pressure. The 2024 extension of EU ETS to maritime is reshaping conversations even at the leisure-adjacent end. Charter yachts, large motor yachts, and any vessel above the EU ETS threshold are now inside the regulatory perimeter. HullSonic conversations on the floor increasingly turned to fuel-cost and emissions implications.
We also held working meetings with European distribution partners including ELNA / Ferropilot (Germany) and continued conversations with several adjacent industrial buyers under the ENVSonic banner.
Looking ahead: HullSonic returned to METSTrade 2025 with an expanded display and a stronger commercial story.